Do I need a website?

Do I Need a Website?

For most small companies, investing in a website can be a huge dilemma. Do you continue to rely on word of mouth and repeat business, or do  enter into the dark and murky world of digital marketing, of which you know absolutely nothing about?

Well, if you haven’t got a website, you’re not alone, take a look at these rather eyebrow-raising stats:

•  There are 5.9 million private businesses in the UK (Wales has 222,160)

•  Nearly 2 million do not have websites

•  95% of these businesses employ fewer than 10 people

•  99.9% of businesses in the UK are SME’s and they employ 60% of the working UK population

That’s a lot of companies operating under an invisible cloak to a whole new world of potential customers, and the more digital-savvy competitors will be hoping that it remains that way. Let’s take a look at the wider picture of websites and their impact on a company’s profile, brand and lead generation.

 

But do I actually need a website?

Maybe not, but if you haven’t got one, it’s probably because of one or more of the following reasons: you have too many customers; you’re making too much money; your customers don’t use computers; you know something that the rest of the digital marketing industry doesn’t or perhaps you work for the secret service?

Frivolously put maybe, but more apt reasons are likely to include:

•  Having small geographic boundaries as a local business

•  Being happy with the size of the business and the lifestyle it brings

•  Not having the infrastructure to grow the business any larger

•  Existing solely on referrals

•  Social media generates enough work for you

Top 10 reasons that hold companies back from having a website

If you don’t put yourself in any of the above categories, then it’s likely that some of the following thoughts have crossed your mind at some point when considering a website:

1.  Little or no knowledge of websites or digital marketing

2.  No idea how social media works

3.  It all seems far too complicated

4.  Finance

5.  Too busy running the company

6.  My business is too small

7.  How do I know where my potential customers are?

8.  Your competitors have more resources and you can’t compete with them

9. No SEO (Search Engine Optimisation) and writing skills to prepare content

10.It gives you a headache to even think about it so it is actually easier that you don’t

If you stop to think and measure these negatives against the amount of number customers that don’t even know you exist – you may start to think differently.

 

What would a website mean for my business?

A website is your company’s flagship and gives you the opportunity to tell the world all about your business, products and services. It’s open for business 24 hours a day, 365 days a year and can handle multiple enquiries at the same time. It doesn’t demand overtime wages and it doesn’t take days off.

Click for more information

Anything else?

Absolutely! It would give you credibility, gain trust together with building and re-enforcing your brand, showing that you are a bona fide company (are you suspicious if you find that a company has no website?). 30% of potential buyers do not consider a company that does not have a website.

•  Its core functionality and attributes will ensure that it serves many purposes which include:

•  Enabling you to strategically target your customers using SEO (Search engine optimisation)

•  Having the potential to reach a totally new and wider audience

•  Helping retain your existing customers

•  Helping grow existing business by cross-selling and upselling if you have more products and services

•  Providing answers on common questions and queries

•  Becoming the target for your social media channels

•  Enhancing your customer service

•  Being the cheapest way to attract new business

Getting your prospect to the next stage in the sales funnel

A website is a multi-functional portal of information that positively influences someone who has a specific problem, desire or need. Clear ‘calls to action’ direct site visitors to do what you want them to do next which could be:

•  Contacting you by telephone or email

•  Being directed to another page

•  Subscribing using an email address

•  Downloading a document

•  Creating an account

•  Leaving a review

•  Engaging with social media

•  Taking up a free trial

If they’ve spent time looking over your website and responded to the calls to action – they’re interested.

Summing it all up

Around 70% of the world’s population has access to the internet and that’s an awful lot of people. If you want to open the door to communicate with them – you need a website.

The bottom line:

•  Is a website a necessity in today’s world? – Yes, for most companies

•  Will it open different doors and opportunities? – Of course it will

•  Will it be the sole answer to all my sales problems? – Probably not

•  Once I’ve launched the website, can I sit back and get rich? – Dream on

But thanks to the skill of db Digital Marketing Solutions, it’s going to be top of the rankings – right? Wrong, not unless you have some dirt on a high ranking Google executive and your competitors don’t have websites.

So what’s the point?

The point is… sorry… the points are, as follows:

You are taking the first step to forging a digital imprint online so that search engines can find you when your content and pages are found to be relevant to search engine queries

•  You now have the opportunity to use social media to drive traffic to your website by using creative content and not hard sell

•  You brand building and re-enforcement will retain existing business and help grow it

•  Your website and therefore your business is accessible 24 hours a day, 365 days of the year

•  You will be able to compete with your competitors on a level playing field

•  Your potential customer market will increase dramatically now you have a key to the door

•  You are now in a position to consider employing other marketing channels to increase traffic to your website such as Google Adwords and email campaigns

•  The more traffic you drive to your website with engaging content so visitors stay on your site, the more Google will reward you with higher organic page listings

•  Tap into the fact that consumers are spending more and more time looking online for products and answers to problems. 97% of consumers go online to find and research local businesses.

Don’t fall behind

If someone gave you the money to build a website, would you do it? Of course you would because you know your competitors are probably using a website and you feel vulnerable without one. If you’ve read this far down the page – there’s good news, you probably now know considerably more about websites than you did  a few minutes ago. Technology alters people’s buying habits and you need to keep up or fall behind. Who would have thought that a Yellow Pages book would be a thing of the past? Remember, the cost of a website is far cheaper than the cost of being left behind.

Where does db Digital Marketing Solutions come in?

If you think it’s time to talk to someone about building a website for your company without making any commitment. I am more than happy to sit down for a free informal chat and speak in a bit more detail about my website development services and more importantly – your business. At the very least, take advantage of getting some answers to questions surrounding your online marketing issues as they won’t go away on their own. You won’t suffer any sales pitching and it won’t cost you a penny as my initial consulting fee is a cup of coffee and a rundown of how your business operates.

 

The key to the door

I won’t pretend your website will solve all your business problems, but it’s a massive step in the right direction to having an online presence that will start to unearth new customers who at present – don’t even know you exist.

Get in Touch

Serious about getting your business to move up a gear, but not sure how to make it happen? Then please drop me a line.

But don't leave it for another day, that day has a strange knack of never arriving!