Website Design & Development

Website Design & Development Services

If you don’t understand anything about website design and development, that’s hardly surprising. It’s a tricky field for those on the outside. So let’s take a closer look at an area which every business should be aware of.

 

Did you Know?

Did you know that over 30% (2 million) of UK private businesses don’t have a website? That’s an incredible amount of business opportunities lost to small businesses as they remain practically invisible to internet users. 7 out of 10 people in the world interact with the internet, so why would you want to be oblivious to that many people?

There’s a variety of reasons why a small business may not have a website and the chief ones would include:

  • Having no idea where to start
  • Cost
  • Finding someone to trust to discuss it with
  • Seemingly always too busy to get to grips with it

The process of designing and developing a website needn’t be as difficult as you might imagine for small businesses, but why you would want a website in the first place?

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Over 4.5 billion people used the internet in 2020. 59% of global population.

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In Jan-Feb 2020 - 96% of UK households had internet access.

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In Jan-Feb 2020 - 87% of UK adult population shopped online.

What does a Website Do?

Your website is a fixed point of reference for everything that you want a potential or existing customer to know about you. Contact details, location, products & services information, prices, e-commerce shop, special offers, downloads, social media, videos, sign-up forms, testimonials and reviews are just some of the functionality that you can build into your site. It’s a 24 hour, 7 days a week, 365 days a year shop front that can handle multiple enquiries all at the same time. And it doesn’t have to say how small or large your operation is.

A website is your flagship and can serve to promote your business on so many levels. Here are more examples of how it can influence visitors:

  • Makes your business look professional
  • Gives credibility
  • Attracts new customers
  • Cross-sells to existing customers
  • Increases brand awareness
  • Filters leads to get the enquires you want
  • Be the focal point for social media and other marketing channels

56% of consumers claim not to trust a company that doesn’t have a website with 84% thinking having a website makes a business look more credible.

What You’re Missing out On

If you aren’t seen on the web, the chances are, your competitors will be. And they’ll be hoping that it stays that way. 81% of people search online for products or services before making a purchase and without a website – you’re missing out.

The pandemic has meant that more and more consumers are learning to search online and small businesses have to respond or lose out. 

If you don’t show up in the consumers self-determined buying journey – you’re not in the game. If you’re reading this, you’ve just proved the point.

The power of the world wide web

Taking the First Steps to Getting a Website

Commissioning a new website is a big business decision for most small businesses. If you don’t speak the language, it can be a daunting prospect but it doesn’t have to be a daunting process. The first step to getting on the digital marketing ladder would be to pick up the phone and talk to someone. Get some dialogue going so you can gain some traction and start to build some momentum. It’s not going to happen overnight but you need to start somewhere.

 

Getting a Website Built Professionally

By getting your website professionally built, you can start to attract the attention of search engines (Google in particular) and get your pages ranked for search enquiries. Google owns 86% of the search engine market and effectively lays down the law when it comes to how you should build your website and populate it with content. If your website doesn’t conform to the guidelines that Google freely makes available, you are committing digital marketing suicide. Website building is a highly involved process but that doesn’t mean that you have to be the expert.

What do you want the Website to Achieve?

Viewing website on mobile

This may seem like a stupid question, but you must decide what you want the website to do so it does it! Working out precisely what you want the site to achieve will focus the content on fulfilling those aims which may include:

•  Selling through an eCommerce shop

•  Getting visitors to call or email you

•  Downloading Documents

•  Increase & re-enforcing brand

•  Subscribing to a newsletter

•  Providing knowledge to educate

•  Provide answers or solutions

•  Provide information & news

•  Book appointments

Small businesses are now able to compete on an even playing field against big competitors by having a website that opens doors that have been previously been firmly shut. You will have the opportunity to use other marketing channels such as social media and email marketing to drive interest towards your flagship. Creating interest, turning leads into prospects and converting prospects into customers are all part of the role of a carefully thought out and successful website.

Why you need an Expert

The web graveyard is full of websites which are buried out of sight because ‘I had someone do it cheap’ or ‘My nephew knows about computers’ or even, ‘I built it myself’. Google looks for an approximate 230 facets of your website before indexing your pages, and if you’re confident these have been addressed – you’re probably in the wrong trade.

On-page, off-page, technical and local SEO; layout; security; analytics, mobile-friendly; optimised images and easy navigation are just some of the crucial parts of building a awesome website. And that’s without the creative skills of being able to write good, engaging, converting website content.

Unless you are 100% sure that you are having something that is 100% fit for purpose – don’t do it. How could you justify the amount of lost turnover against the money you think you’ve saved?

How Difficult is it to get a Website?

It doesn’t have to be difficult at all, once you put your mind to it. It all starts with a phone call and we’ll set up a meeting. Putting your mind at ease is a big factor and the more you understand about websites, the more you will feel you are driving the project. You don’t have to worry about anything technical, that’s down to me. You just have to get your head around who you want to reach and what you want the website to achieve.

 

Why use db Digital Marketing Solutions?

My experience is fairly unique when it comes to providing digital marketing advice and solutions. I’ve been at the coal face of running businesses from the size of a retail shop to a hi-tec print and manufacturing company. Ecommerce, retail, trade, and export, are all areas I have worked with, which means I know what makes a business tick. I speak your language, walked in your shoes and totally understand the issues that you face daily. My solutions are built on the back of such experience which is something other companies simply can’t offer.

Getting to Know your Business

Getting to Know your Business

My previous business experience will allow me to peel back the layers of your business to see what makes it tick. Only when I happy that I fully understand how you operate, will I start to offer advice on how the project should build.

Goal Definition

Goal Definition

At this collaborative stage, you need to work out what you require the website to achieve. Being specific with the objectives will enable the site to fulfil its purpose. Take a look at competitor sites to get an idea of what works for them. If questions aren’t clearly answered as this stage, the project will struggle to fulfil its business aims.

Scope Definition

Scope Definition

A common problem in web design which sees the original scope expanding outside of the budget. This doesn’t necessarily cause a problem as it long the added work is charged for and timelines adjusted accordingly. Maintaining a focus on this stage prevents the project from becoming unrealistic.

Sitemap & Wireframe

Sitemap & Wireframe

This will effectively show what pages exist and how they connect with the rest of the website. It will show how the site can be navigated and is the foundation for the design of any website. The wireframe view will give an easy indication as to whether or not the architecture of the site flows. It’s the blueprint of how you want the site to be used.

Creating Content

Creating Content

A two-part process which creates engaging, compelling and persuasive content using the rudiments of SEO (search engine optimisation). Keyword research, page titles, headlines, header tags, meta descriptions, good images, alt tags, anchor linking and calls to action all play an important part. Great content boosts a websites visibility to search engines and nurses the visitor through the sales funnel.

Visual Elements

Visual Elements

Creating a visual style for a website is so important for many reasons. Existing brand elements like logos and corporate colours will need to incorporated together with an overarching design which is pleasing to the eye. Quality images and photographs portray a professional image but they are also used to communicate messages.  Getting it wrong may force the user to exit your site far quicker than you intended.

Testing & Launch

Testing & Launch

Testing your website prior to launch is must for obvious reasons. There are many things which can go wrong and many things which can go under the radar. Allowing the necessary time to implement testing will help stop problems further down the line.

Launching is the exciting bit! Don’t expect the launch to always go seamlessly as there’s so many moving parts to a website and the environment it is expected to operate in. There’ll always be things to fix, alter, or adjust. Don’t forget you have to tell people that it exists so synchronising your other marketing channels plays just a big a part. Monitoring and looking at analytics will also be crucial in ensuring the website is working at its optimum.

What I don’t do:

•  Claim that a new website is the answer to all your business problems

•  Give you a solution that works for most companies claiming that it should work for you

•  Ignore the strengths and weaknesses of your company so your website is not fit for purpose

•  Ignore your weaknesses as a company so they work against any possible digital marketing solutions

•  Walk away after the website is launched

 

Peace of Mind

I build most of my websites using WordPress although I use Shopify in some instances. WordPress accounts for around around a third (445 million) of all websites on the planet and is totally Google totally friendly. Your website will be your most important marketing tool and you’ll get one chance to make that first impression. Don’t blow it. I’m happy to sit down and have an informal chat at absolutely no cost you. It may not happen overnight, but that’s entirely up to you. How quickly do you want new customers to start finding you?

Get in Touch

Serious about getting your business to move up a gear, but not sure how to make it happen? Then please drop me a line.

But don't leave it for another day, that day has a strange knack of never arriving!